Godrej Appliances has expanded its premium range of fully automatic top-load washing machines with the Five-Star rated Eon Velvet Series. With cutting-edge technologies, advanced health and hygiene features and clutter-breaking aesthetics, it is an ideal choice for contemporary and discerning customers, who want differentiated products with trending features. The Godrej Eon Velvet range of washing machines is power-packed with various advanced features such as Flexi wash – up to 26 customizable wash programs allowing an optimal combination of pre-soak, wash, rinse, spin time, and water level for the best-suited wash for all kinds of clothes and stains. ~Zero Pressure (0.02 MPa) Technology that allows the machine to operate even in low-pressure conditions and fills the tub 60% faster than other machines (select models) even at close to zero pressure. Roller Coaster Wash technology with its combination of a specially designed gravity drum, a deeper aqua jet pulsator that allows for greater wash turbulence and a cascade waterfall that cleans better. The machine also has a Super Dry option- an extra spin cycle, for the removal of excess moisture - useful for all types of denim and heavier clothes. The rear control panel prevents water seepage into the controls. Additionally, the Tub clean mode ensures the tub, lint filter, pulsator and balancer ring are thoroughly cleaned to maintain the hygiene of the machine as well as of the clothes. The aesthetics of this washing machine range is inspired by a new-age automobile – offering curved tinted toughened glass, an intuitive hidden handle, metallic chrome garnish, and a soft close lid with a convenient flip lid detergent drawer. Being a 5-Star rated model, it helps to optimize electricity consumption and gives higher savings. The series is available in 6.5 kg, 7 kg and 7.5 kg capacities in multiple attractive colour options like Metallic Black, Autumn Red, Silver Glaze & Graphite Grey and is available with a 12-year warranty on its motor and a 3-year comprehensive warranty. The range is attractively priced.

About the new offering, Kamal Nandi, Business Head and Executive Vice-President at Godrej Appliances said, “We have been witnessing growth in the premium segments across geographies and channels and are expecting the contribution of premium mix to double this year. The recent data confirms the premiumization trend for Frost Free refrigerators and Fully Automatic Washing Machines as they continue to grow at a faster rate."